Clinical Selection

ANUA – Heartleaf Pore Deep Cleansing Foam

Targets:

acnetextureredness

A masterfully architected, dense micro-cleansing foam engineered to purge congested follicular pores without compromising the stratum corneum lipid matrix. Powered by an ultra-calibrated 0.5% Salicylic Acid (BHA) and Houttuynia Cordata extract enriched with bio-active Quercetinol…

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EGP1,617.00

Composition

Ingredients

Houttuynia Cordata (Heartleaf) Extract & Quercetinol, 0.5% Salicylic Acid (BHA), Finely Milled Heartleaf Leaf Powder, Multi-Molecular Hyaluronic Acid Complex

Clinical Focus

Targets Concerns

acne
texture
redness

Routine & Selection Guide
Routine step

Cleanse

When to use

AM/PM

Best suited to

Oily, Combination, Sensitive

Texture & finish

Velvet Matte

Fragrance

Natural Hanbang / Herbal

Avoid in the same routine

Formulated at a physiological pH (5.0 – 5.5) with a micro-calibrated, rinse-off 0.5% Salicylic Acid concentration, this cleanser is exceptionally well-tolerated. However, same-ritual concurrent co-application with high-potency prescription retinoids (Tretinoin, Tazarotene), high-percentage leave-on AHA/BHA chemical peels, or unbuffered leave-on Benzoyl Peroxide is contraindicated; stacking active keratolytics accelerates stratum corneum lipid de-cementation. Under Egyptian environmental realities—where municipal tap water hardness (Cairo/Alexandria 200-800 ppm CaCO3) precipitates insoluble surfactant-mineral complexes and ambient summer heat (38-42°C) provokes baseline micro-capillary flushing—cumulative exfoliating load triggers acute barrier erosion, neurosensory stinging, and compensatory rebound sebum hypersecretion.

Pairs well with

Multi-Molecular Hyaluronic Acid Hydrating Solutions, Centella Asiatica / Madecassoside Soothing Essences, Niacinamide (Vitamin B3 2% – 5%), Physiological Ceramides (NP, AP, EOP) & Barrier Lipids, Panthenol (Pro-Vitamin B5) & Allantoin, PDRN (Polydeoxyribonucleotide) Cellular Repair Essences, Broad-Spectrum Photoprotective Filters (SPF 50+ PA++++)

The Story Behind the Science

Why This Formula

A masterfully architected, dense micro-cleansing foam engineered to purge congested follicular pores without compromising the stratum corneum lipid matrix. Powered by an ultra-calibrated 0.5% Salicylic Acid (BHA) and Houttuynia Cordata extract enriched with bio-active Quercetinol, this clinical formulation liquefies microcomedonal plugs and clears atmospheric debris while maintaining optimal cellular hydration.

Key Ingredients

targeted Houttuynia Cordata (Heartleaf) Extract and bio-fermented Quercetinol downregulate cutaneous inflammatory mediators and mitigate erythema; 0.5% micronized Salicylic Acid penetrates lipophilic sebaceous pathways to accelerate cellular exfoliation; microscopic Heartleaf leaf powder provides non-abrasive mechanical micro-polishing; a multi-molecular Hyaluronic Acid complex prevents post-cleansing transepidermal dehydration.

Sensorial Profile & Finish

Dispenses as an opulent, pearlized cushion cream that instantaneously transforms upon contact with water into an ultra-dense, cloud-like micro-bubble lather. Emits a clean, grounding botanical whisper derived purely from organic plant extracts without synthetic fragrance. Rinses pristinely with zero tacky or film-forming residue, leaving the skin supple, velvet-soft, and free of tightness.

How to Use

Dispense a nickel-sized measure onto thoroughly dampened palms. Work vigorously into a rich, dense micro-foam before introducing to the complexion. Gently glide the cushion of foam across facial contours in light concentric circles for 45 to 60 seconds, prioritizing the T-zone, nasal folds, and jawline. Thoroughly clear with tepid water and press dry using a dedicated, clean cotton towel.

Good to Know

Never massage the raw, unlathered paste directly onto dry, unprimed skin, as localized surfactant concentration can trigger focal irritation. Never leave on the skin beyond 60 seconds as a pseudo-mask in an attempt to dry blemishes; prolonged surfactant contact dissolves intercellular ceramides. In the severe Egyptian climate (extreme summer heat and desiccating indoor air conditioning), avoid washing with hot water or pairing concurrently with aggressive leave-on chemical peels in the morning to prevent severe barrier compromise.

Ritual

1

Prime & Micro-Emulsify

Dispense a dime-sized amount into thoroughly wetted palms and briskly emulsify into a rich, dense cloud-lather prior to facial application.

2

Targeted Follicular Gliding

Glide the micro-foam across facial contours for 45 to 60 seconds with fingertip pads, softly working the T-zone and congested areas without friction.

3

Tepid Water Clearance

Rinse thoroughly with lukewarm water until the skin feels pristine and completely free of residue. Never subject facial skin to hot water.

4

Sanitary Pat-Dry & Hydration Lock

Pat dry delicately with a dedicated pristine cotton towel. Transition within 60 seconds to your hydrating essence to counter indoor climate control dryness.

FAQ

Can this cleanser trigger purging or unexpected breakouts upon initiation?
Because this cleanser contains 0.5% micro-dosed Salicylic Acid, individuals harboring latent microcomedones may experience mild, transient follicular clearing strictly confined to habitual breakout zones during the first 1 to 2 weeks. This is clinical desquamation, which resolves into a refined pore canvas. It must not be confused with contact dermatitis, which manifests as widespread stinging, raw erythema, and diffuse flaking.
How does this formulation interact with Egypt's extreme summer heat and humidity?
It is impeccably calibrated for the Egyptian summer. High atmospheric heat (38-42°C) stimulates excessive sebum and sweat production that trap urban particulates. This formula sweeps away oxidized lipids without depleting the stratum corneum's natural moisturizing factors, completely avoiding the rebound sebum surge where dehydrated skin frantically overproduces oil.
Can I safely integrate this cleanser into a routine utilizing potent retinoids or chemical peels?
Yes, as the 0.5% BHA operates within a gentle, short-contact rinse-off vehicle. However, if your skin is undergoing active retinization or you are utilizing potent leave-on AHA/BHA exfoliants, employ this cleanser in your morning ritual and reserve potent actives for evening, or alternate days to prevent cumulative barrier strain.
Does this foam suffice for removing full-coverage makeup and waterproof sunscreen?
While it effectively dissolves daily atmospheric grime and light sunscreen, resilient water-resistant mineral filters and full makeup necessitate our clinical Double Cleanse protocol: first dissolve with a botanical cleansing oil or balm, emulsify meticulously with warm water until milky, rinse, and complete the ritual with this Heartleaf Foam as your clarifying second cleanse.
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