Why This Formula
A masterfully calibrated, mildly acidic (pH 5.5) cleansing emulsion engineered at the vanguard of Korean barrier medicine. Centered around an extraordinary 33% concentration of pure Centella Asiatica harvest from pristine Madagascan terroirs, this formulation suspends botanical soothing within a micro-dense, coconut-derived lather. Free of aggressive sulfates and harsh alkaline bases, it physically envelopes environmental micro-particulates and surplus sebum, purifying the cutaneous canvas while preserving essential epidermal barrier liposomes.
Key Ingredients
• 33% Madagascar Centella Asiatica Extract: High-purity botanical extract rich in madecassoside and asiatic acid, clinically proven to modulate pro-inflammatory cytokines, accelerate cellular healing, and quell cutaneous erythema. • Sodium Cocoyl Isethionate: A biocompatible, coconut-derived surfactant that dissolves impurities without stripping the stratum corneum of natural moisturizing factors (NMF). • Micro-Fine Sodium Bicarbonate: Micronized cleansing powder that draws out deep-seated follicular congestion and excess sebum without causing abrasive barrier disruption. • Coptis Chinensis Root & Cocoa Seed Extracts: Potent botanical antioxidants that neutralize ambient oxidative stress and soothe reactive skin flushes.
Sensorial Profile & Finish
A rich, honey-hued paste that transforms upon aqueous contact into an opulent, cloud-soft micro-lather. It cushions the skin with a frictionless tactile glide, rinsing away completely to reveal a balanced, calm, and purified complexion free from greasy residue, squeaky tightness, or lingering film.
How to Use
Dispense an almond-sized portion onto thoroughly wet palms. Vigorously work between hands until a dense, velvety micro-foam forms prior to touching the face. Gently massage the lather across damp facial contours using slow, upward circular motions for 60 seconds, concentrating on the T-zone and jawline while bypassing the periorbital bone margin. Rinse thoroughly with lukewarm water (28–32°C) and gently pat dry with a dedicated clean towel. Apply morning and evening as your premier daily cleanser or as the second phase of an evening double-cleansing ritual.
Good to Know
Never apply the unlathered concentrated paste directly onto dry facial skin; mechanical rubbing without prior foaming causes friction stress. When utilizing as the second step of a double cleanse, ensure your preceding cleansing oil or balm is thoroughly emulsified with warm water until fully milky before rinsing; failing to emulsify lipid cleansers traps sebum and triggers closed comedones. Avoid excessively hot water, which dissolves the skin’s lipid barrier and incites reactive daytime oiliness in Egyptian summer conditions.







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